![]() Throughout my time in Sugar Rush, I was able to interact with several performers one-on-one, take my time dancing through the scenery, and take loads of pictures of the stunning installations. It creates the feeling of stumbling into a variety of new worlds and exploring them up close. Being on foot, surrounded by larger-than-life candy installations and set pieces, makes the whole experience feel more intimate and magical. The open-air space is large enough that guests can snap photos of pretty much any set or prop without being obstructed by fellow attendees. While participants cannot physically interact with the scenes or props, being on foot instead of in a car increases the wonder and awe. Sugar Rush does an amazing job of immersing and engaging guests. A neon galaxy, a row of empty houses with rose walls, a jungle animal scene, and Poseidon/Neptune in the ocean are lovely and worthy of being seen, but they don’t fit with the sugary through-line. After sections devoted to honey and lollipops, popcorn and cake, they become less about candy-candy and more about eye-candy. While the majority of the experience focuses on candy, like the name Sugar Rush suggests, some iconography stands out for not fitting the theme. However, even as it stands, each segment of Sugar Rush offers something to amaze and delight guests. ![]() If times were safer and masks weren’t required, it could have been a bonus for Sugar Rush to add in smells, pumping scents like peppermint or caramel into their respective sections – much like some haunts do. The firework lights are especially pretty and almost had me wondering if they were real the only sure tell was the lack of BOOM. The colorful lights often dance to jaunty music playing over the speakers of the experience. The sections are brought to life even further with expert sound and lighting design. For example: chocolate mountains, an oversized bag of popcorn, a parade float adorned with desserts, or a red carpet backdrops featuring candies. The chosen treats are on display in colorful sets with large inanimate props. Sugar Rush is separated into several sections, with many highlighting a certain type of confectionary delight – gummy bears, peppermints, ice cream, and chocolate, among others. Sugar Rush can take anywhere from 15-40 minutes to walk through, depending on how long parties want to enjoy the scenery I found myself dancing and taking pictures for around 40 minutes from start to finish. ![]() After the structured walk-through portion of the event, guests are treated to a sealed bag of wrapped candy that they can enjoy in the picnic area – outdoor tables, swing sets, and a few more photo ops – at their leisure. Housed in the Woodland Hills AMC parking lot, Sugar Rush has small, private groups of masked, socially-distant guests proceed on foot through the larger-than-life candy installations and scenery, and interact with a variety of performers. I thank this sprite before taking the imaginary treat and eating it – delicious!Įxperiential Supply Co has proven they know how to put on delightful, drive-thru events ( Hauntoween, WonderLAnd), and are now trying their hand at a COVID-safe walk-through experience with Sugar Rush. ![]() She dances in excitement and takes another handful of cotton-candy deer tail, offering it to me. She asks me if I like cotton candy, and I say I do. She laughs, giddy, from behind her colorful protective mask, then mimes taking a handful of cotton candy from a nearby deer and eating it. A tutu-clad woman with neon green hair dances on her tip-toes over to me. Pink swirls are painted on the ground pink, polka-dotted backdrops create makeshift walls pink, cotton-candy deer figures greet guests giant, pink lollipops erupt from the pink, cotton-candy lawn and a dapper, pink-suited gentleman cheerfully interacts with attendees. I round a corner inside the extravagantly decorated Sugar Rush, and come upon a walkway that is completely and utterly pink.
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